Samsung and BTS are attracting attention with their chosen luxury brand “Tom Brown”.
Samsung recently announced the launch of the limited-edition foldable smartphone “Galaxy Z Flip” in cooperation with “Tom Brown”, targeting a smartphone that suits suitably well.
“Tom Brown” is also gaining popularity from the millennial generation based on fresh and sophisticated sensibility that existing luxury brands do not have.
“Tom Brown” has seen double-digit sales growth every year since 2017, followed by a 20 percent year-on-year growth last year.
In Korea, cardigans worn by famous celebrities such as G-Dragon first attracted attention, and fashion was shifted to suits, card wallets, etc.
“Tom Brown” is also known as a brand that is ‘loved’ by worldwide singer BTS.
At a press conference during last year’s performance at Wembley Stadium in England, BTS united into “Tom Brown”, from suits to shoes, drawing attention.