Hot Brands

OCTOBER 2026

Not sure which K-makeup brand everyone's loving right now?

8 hot K-beauty brands of the month, picked by Koinshop.

1
CLIO
Korea's go-to for long-wear cushions & eyes
See the brand → 2
PERIPERA
The ink tint everyone restocks
See the brand → 3
FWEE
Soft-blur cushions & pudding blush
See the brand → 4
WAKEMAKE
Eye palettes built for everyday looks
See the brand → 5
TOO COOL FOR SCHOOL
Shading & artclass contour favorite
See the brand → 6
COSNORI
Lash & brow care with a cult following
See the brand → 7
HEART PERCENT
Rising lip brand in Seoul right now
See the brand → 8
ABOUT TONE
Lightweight base loved by Gen Z
See the brand →

New at Koinshop

Fresh K-makeup brands that just landed from Seoul.

NEW
RISKY
Bold lip glosses & lip pencils
See the brand → NEW
BONCEPT
Peel-off lip tattoo for all-day color
See the brand → NEW
BRAYE
Cooling plumping tint for fuller lips
See the brand → NEW
TOOQ
Slim eyeliner, soft line like shadow
See the brand →