It is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats’ poem, ‘The Lake Isle of Innisfree’. Innisfree has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.
Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.
innisfree is an eco-conscious beauty brand. We are committed to highly effective, clean, skin-conscious beauty and we pledge to minimize our environmental impact.
INNISFREE’S BRAND PROMISES
This is our commitment to sharing natural benefits from the pure island
ECO-CONSCIOUS BEAUTY BRAND
We strive not just for our skin but for everything that coexists with us towards more sustainable Beauty
We care deeply about your skin and are committed to delivering skin-conscious Beauty.
We care deeply about the place we all call Home and stand for Beauty that is also beautiful for our environment.
Innisfree is taking Action.
We’re taking action for skin that looks and feels healthy and it starts with our Green Innovation Lab
Researching nature-derived ingredients that are gentle on skin yet effective in the formulation.
We look for ingredients you can trust, to maintain the integrity of our clean formulas.
We’re expanding our range of vegan-friendly products.
We’re caring for marine ecosystems by making all our sunscreens reef-friendly.
We’re taking action for the Earth.
Starting with less plastic We’re reducing our use of new plastic and expanding our use of recycled plastics.
We’re increasing our reusable and recyclable packaging, enabling us to build a more beautiful environment.
GREEN FOREST CAMPAIGN
We’re planting trees across the world to continue our reforestation efforts, to reach our goal of planting 500,000 trees.
As an eco-conscious Beauty Brand, we pledge to minimize our environmental impact.
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