Inspired by Italian culture and lifestyles, siero, which means “serum” in Italian, offers trendy, modern, and elegant beauty products to complete fashionistas’ signature looks.

The brand creates customized solutions for each skin condition and ensures that all makeup products are infused with serum ingredients for added skin care benefits.

Bestsellers include the Jealousy Archive Lip Plumper, Hippie Grow Velvet Lip Plumper, Uni A Day Foundation, and Dustin Dun Homme Line (consisting of a BB Cream, Lip Balm, Cleansing Foam, and All-In-One Essence).

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