Big Hit Entertainment Announces New Corporate Name HYBE, New Office Space, And More

Big Hit Entertainment has confirmed their corporate name change!

On March 19, the company held a New Brand Presentation via the Big Hit Labels YouTube channel.

Through the presentation, Big Hit Entertainment announced their new name HYBE, which symbolizes “connection, expansion, and relationships.”

Rather than the name Big Hit disappearing, HYBE will be a “bigger vessel for Big Hit to nestle in.” Made up of HYBE HQ and HYBE America, the company will consist of HYBE Labels, HYBE Solutions, and HYBE Platforms.

Big Hit Music, BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and HYBE Labels Japan will be housed under HYBE Labels.

HYBE Solutions will include business units specialized in video content, IP, education, games, and more, while HYBE Platforms will include Weverse Company.

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